Location: Belgium
Product category: Dental care
LEBON Oral Care was founded in 2015 by Stéphanie and Richard Palacci. The two had the crazy idea of rethinking something everyday - namely dental and oral care. Instead of boring monotony, full of chemicals that are neither good for the body nor for the planet, they wanted to develop an environmentally conscious, healthy and tasty alternative.
Together they worked to position the LEBON brand by creating products whose composition was beyond reproach. Consumers should no longer have to choose between health and pleasure.
Richard, a Doctor of Pharmacy specializing in dermo-cosmetology and certifications in phytotherapy and medicinal plants, put his heart and science into developing and refining the formulas that eventually became the LEBON Flavorcare collection.
Since its debut in 2015, the collection's nine different flavors have been livening up boring oral routines. At the same time, a new demand quickly emerged for a more accessible, no-frills toothpaste that combines 100% organic, natural ingredients with robust efficacy while ensuring eco-conscious sustainability throughout the production process. After intensive research and development, the LEBON family was expanded in June 2021 to include a second, award-winning collection of four toothpastes: LEBON ESSENTIELS, which we also carry at NOW WOW.
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