Location: France
Product category: Hair care
CUT BY WHO? In 2018, Frédéric Birault, a hairstylist with over 20 years of experience, launched the CUT BY FRED brand. His mission is to offer clean hair care products that combine natural efficiency and sensuality to suit all hair types! All hair care products are developed with a high standard, inspired by Fred's hairdressing expertise and his desire to give new importance to the professional hair care market.
2 years. This is the time for research and development to bring to market a product that meets 1000% of the requirements that CUT BY FRED sets for it. A truly effective product that meets a strict formulation charter: at least 97% ingredients of natural origin, vegan, with creamy textures, 100% natural, addictive fragrances and no controversial ingredients.
From the straightest to the frizzyest type - CUT BY FRED has developed a natural "expert care" that brings out all hair nuances.
Eco-responsibility that makes sense - all hair care products are designed for sustainability. Some of the formulas are even biodegradable in the sea, the containers are compostable. The packaging is made of glass, plant-based plastic or 100% mono-material and 100% recyclable plastic. Oh yes, and all products are of course made in France!
Fred is aware of the problems that many manufacturers of care and cosmetic products are facing: "We take risks with all of this because it is much cheaper to use good old oil plastic and long-drawn-out formulas full of not-so-great ingredients in order to achieve an even bigger profit margin. But we don't care! It makes sense! And it fills us with joy to be part of changing things and consumption patterns! We are proud of the path we are taking with our customers!"
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