About
when we talk about beauty.
Beauty: By that we don't mean perfection, nor are we talking about clichés. We believe that beauty can be found everywhere in life: in encounters, people, experiences, stories, in nature, in objects or products. Sometimes beauty doesn't reveal itself immediately, only at second or third glance, other times it shows itself suddenly and unadulterated. And anyway - isn't much in the eye of the beholder?
Beauty should be fun, not a compulsive effort. Beauty can also be a wow that inspires each person differently.
We believe that regular wows enrich our lives, make us want to see things and sharpen our perspective. Why not start now?
We look for beauty in both the small and the large. Nothing is part of the Now Wow range without a reason, everything has its story and wonderful people who stand behind it with their vision. Everything that Now Wow offers has been selected with love, discovered, tested, carefully questioned and checked and ultimately found to be good. In other words: our store is full of favorite products!
Now Wow is our baby, so to speak. And like all children, it continues to develop. We too have had to learn, throw some things out, rethink some things. But we are on a wonderful journey that is bringing us ever closer to what Now Wow is supposed to be for us. You can be sure that we will not rest on our laurels, Now Wow should and will continue to develop in the future. We look forward to treading these paths together with our customers and remaining curious together!
Because there has to be a place where the idea behind NOW WOW can be felt and experienced, there is our beautiful shop at Neubaugasse 65 in Vienna. In a pleasantly relaxed atmosphere, you will receive detailed advice and can try out and test all the products at your leisure. And of course, we are always happy to have a nice chat with our professional team, who will help you find your signature fragrance or the right skincare for your skin type, for example. Even if you're looking for natural cosmetics, we can use our expertise to help you choose the right product. We look forward to your visit!
We love beauty, clarity and natural ingredients. What we don't love is unnecessary plastic packaging and ingredients with microplastics, artificial additives and flavors, silicones and parabens of course, petroleum derivatives, PE, PP, PA PET, P-7, AC and ACS.
Plastic and chemical additives have become such a natural part of our lives that we rarely question them. But there are other ways and it doesn't even have to be particularly complicated. This is exactly where Now Wow comes in.
Now Wow wants to inspire us to reflect on the things that our skin comes into contact with every day, for example, and to show the many different ways in which we can deal responsibly with our health and the resources of our earth, while at the same time allowing for a pleasurable and aesthetic approach.
We follow the motto: “things have to be different if they are to be good” or in other words: “it matters that you try…”
The skin is our largest organ and by not looking closely at what it comes into contact with, we open the door to things that are demonstrably not good for our body. In short, what we put on our skin is just as important as what we eat. Clean Beauty stands for transparent cosmetics that use safe and pure, generally plant-based ingredients that do not harm people, the environment or animals and that do not contain mineral oils, silicones, preservatives and similar harmful substances. Clean Beauty must be more than just a marketing slogan. Clean beauty is actually the order of the day, not because it is particularly fashionable at the moment, but because it is a ‘must’ for the future, based on scientific facts and born of the deepest conviction.
