Location: USA
Product category: Clean Beauty
Sasha Plavsic, the founder of ILIA, was born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature.Her interests fell into design, studying Typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins.
Clean, skin-centric beauty. ILIA believe in skin that looks like skin—and radiance that comes naturally. With transparency as their guide and color as their vehicle, they challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive our skin.
Responsible according to GPSR:
LECEUR LTD
Bulevardi 21
00180 Helsinki - Finland
tfmiller@leceur.eu
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