• New in!
    Pigmentarium Fragrances
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  • Le Rub:
    Suncare with Skincare Benefits!
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  • SUMMER SALE!
    now or never...
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  • The new Son Venin fragrance:
    Modern & surprising!
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  • Summertime with ROWSE
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  • Fast delivery

    We guarantee dispatch within two days. Your order usually reaches the post office the very next day - carefully packaged by us personally.

  • Free shipping

    In Austria, shipping is free for orders over €60. To Germany and the EU, shipping is free for orders over €90.

  • Sustainable

    With us, you'll definitely find no plastic in our packaging. We use grass paper boxes and paper filling.

  • We are here for you!

    Any requests or questions? We'll respond to emails personally as quickly as possible and we're also happy to answer your questions by phone: +43 660 242 6565.

NEW IN

  • Vendor:
    SON VENÏN

    Eau de Parfum - Pain Nouveau

    Regular price €164,00
    Regular price Sale price €164,00
    Regular price €164,00
    Regular price Sale price €164,00
    (€328 / 100mL)
  • Vendor:
    Mussels and Muscles

    Lissom Circular Earcuff - gold-plated

    Regular price From €165,00
    Regular price Sale price From €165,00
    Regular price From €165,00
    Regular price Sale price From €165,00
    S - 4cm / M - 5,5cm / L - 7cm
  • Vendor:
    Mussels and Muscles

    Security Ring - gold-plated

    Regular price €125,00
    Regular price Sale price €125,00
    Regular price €125,00
    Regular price Sale price €125,00
  • Vendor:
    Pigmentarium

    Eau de Parfum - Ad Libitum

    Regular price €140,00
    Regular price Sale price €140,00
    Regular price €140,00
    Regular price Sale price €140,00
    (€280 / 100mL)
  • Vendor:
    Pigmentarium

    Eau de Parfum - Paradiso

    Regular price €140,00
    Regular price Sale price €140,00
    Regular price €140,00
    Regular price Sale price €140,00
    (€280 / 100mL)
  • Vendor:
    Pigmentarium

    Parfum - Murmur

    Regular price €160,00
    Regular price Sale price €160,00
    Regular price €160,00
    Regular price Sale price €160,00
    (€320 / 100mL)
  • Vendor:
    Pigmentarium

    Eau de Parfum - Genesis

    Regular price €140,00
    Regular price Sale price €140,00
    Regular price €140,00
    Regular price Sale price €140,00
    50 ml / 2 ml
  • Vendor:
    Pigmentarium

    Parfum - Erotikon

    Regular price €160,00
    Regular price Sale price €160,00
    Regular price €160,00
    Regular price Sale price €160,00
    50 ml / 2 ml
  • 01

    Small Business based in Vienna

    The basis of NOW WOW lies in the small, fine shop in the bustling Neubaugasse in Vienna. This is where all the ideas are born and where the unique product range is selected and curated with passion by owners Orsolya and Imke.

  • 02

    Clean Beauty at its best

    At NOW WOW, you'll find exclusive brands from the natural cosmetics sector that meet our highest ecological standards and our fine sense of aesthetics. Plastic-free or recycled packaging is a given for us.

  • 03

    Curated assortment

    NOW WOW stands for an exclusive and unique product selection. New discoveries from small, charming manufacturers are found alongside more established luxury brands. Our passion is not only for perfumes, makeup, and skin care, but also for wonderful unique pieces from casual jewelry and fashion labels.

We are Now Wow

Orsolya and Imke are the founders of Now Wow and are friends. Among many other things, they share a love of beautiful things and a desire to live their lives as plastic-free and sustainably as possible. Their keen sense of aesthetics and the desire to bring together only the very best brands are the foundation of the NOW WOW concept.

Learn more about us

Neubaugasse 65
Street restaurant
1070 Vienna, Austria

Tue–Fri 12am–6pm
Sat 11am–4pm

We recommend

  • Vendor:
    Mussels and Muscles

    Lissom Spring Earcuff No2 - gold-plated

    Regular price €155,00
    Regular price Sale price €155,00
    Regular price €155,00
    Regular price Sale price €155,00
  • Vendor:
    Pigmentarium

    Parfum - Paradiso Limited Edition

    Regular price €160,00
    Regular price Sale price €160,00
    Regular price €160,00
    Regular price Sale price €160,00
    (€320 / 100mL)
  • Vendor:
    Rowse

    Summer Body Oil

    Regular price €58,00
    Regular price Sale price €58,00
    Regular price €58,00
    Regular price Sale price €58,00
    (€58 / 100mL)
  • Vendor:
    Le Rub

    Everyday Sunscreen SPF 50- Face

    Regular price €52,00
    Regular price Sale price €52,00
    Regular price €52,00
    Regular price Sale price €52,00
    (€104 / 100mL)
  • Vendor:
    PEACE IN THE WILD

    REVIVE Natural Ambience Spray

    Regular price €61,00
    Regular price Sale price €61,00
    Regular price €61,00
    Regular price Sale price €61,00
    (€122 / 100mL)
  • Vendor:
    Hachiko

    T-01 Hyaluronic Body Serum

    Regular price €59,90
    Regular price Sale price €59,90
    Regular price €59,90
    Regular price Sale price €59,90
    (€59,90 / 100mL)
  • Vendor:
    SALT & STONE

    Hand Cream

    Regular price €22,00
    Regular price Sale price €22,00
    Regular price €22,00
    Regular price Sale price €22,00
    (€36,67 / 100mL)
  • Vendor:
    ILIA Beauty

    Multi-Stick

    Regular price €42,00
    Regular price Sale price €42,00
    Regular price €42,00
    Regular price Sale price €42,00
    (€933,33 / 100g)
    +4

Make-up consultation

We know – sometimes there are so many different cosmetic products that it's easy to lose track. Want to find out which colors suit you, which textures flatter your skin type? Or simply do nothing and let your makeup be done? That's why we offer professional consultations with our makeup artists.

The choice is yours: a quick refresher on the go or intensive coaching with a wealth of know-how you can apply yourself and take home? We look forward to your visit!

Book a room

Workshops and events take place regularly in our beautifully designed rooms directly behind our shop. You can find all announcements under "Events."

Would you like to rent the space? For a yoga class? Consultation? Continuing education? Workshop? Editorial meeting? You can book our treatment room and a second large room with kitchen access by the hour or day via our appointment calendar. Whether for a one-time or regular appointment, simply send us an email to hallo@nowwow.shop or call us at +43 660 2426565.

what is said about us

  • "I love this store. I've bought everything from lipstick to hair ties here. But what's special is that in this small island, you can feel that it's not about profit. The two owners care deeply about our planet and human health. What's more, the items are of extremely high quality and, as they say, stylish."

    Lea N
  • "It's a true oasis in the world of mass-produced goods and greenwashing. What you buy here is properly vetted, researched, and carefully selected [...]"

    Aniko B
  • "Simply such an aesthetic and beautiful shop with wonderfully selected products. The owners are always ready to offer helpful advice, are courteous, and very personable. I really enjoy coming here again and again (:)"

    Vikki N
  • The ladies are amazing. So far,
    only ordered online in the store and rarely had such a nice, quick and
    patient support like this... [...]

    Marianne V
  • Super sensitive advice, could very
    spend a lot of time in the store & would love to take everything with me, now
    wow :-)

    Kathrin H
  • lovely store in the heart of vienna new building,
    with a unique selection of sustainable, clear, high-quality beauty and home
    design products. excellent customer service with a team of delightful people.
    definitely recommended!

    Kristof K
  • Very beautiful & especially careful
    selected products that you cannot find everywhere - especially in the perfumes
    I couldn't resist. Excellent advice! Absolutely comfortable atmosphere!

    Sabine W

what is written about us