Swantje van Uehm is the founder of NUI. When she started in the beauty industry as a product and brand manager, she was often told: "Natural cosmetics, you? You don't look like that at all".
It was true, she didn't look like that. In order to style herself the way she felt comfortable, she sometimes used synthetic make-up herself. A contradiction that she was aware of. But what was the alternative? She wanted vegan, natural cosmetics and found: Pale colours, crumbly creams, musty fragrances - hand on heart: many sustainable products were well-intentioned, but not exactly sexy. A bright, red lipstick without carmine? Impossible.
Since then, she and NUI have seen it as their mission to provide the beauty industry with new impetus. With the vision of freeing natural cosmetics from the dust of yesterday. And to set clear accents for a conscious and sustainable future in which we feel and look better than ever before.
NUI uses only natural, vegan ingredients and is gluten-free. That's why they say: LET IT CLEAN. Their vision for a sustainable beauty industry: high-performance natural cosmetics that fulfil our need for aesthetics 100% while remaining clean, vegan and sustainable.
NUI develop dazzling, bold, modern colours that stay in your head. Noble textures that nestle gently against your skin. Products that make you feel good. That you like to look at. That you like to smell. That you like to apply. NUI want conscious beauty that is fun and fits your lifestyle. So that you don't have to constantly ask yourself whether you're leaving your favourite lipstick or your conscience at home today. We shouldn't have to choose between ecological awareness and the joy of feminine elegance.
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