Location: United Kingdom
Product category: Perfumes
Founded by Cherry Cheng, Jouissance operates at the intersection of perfume, literature, and art. Inspired by female writers, artists, and fictional characters who embody female desire and creative freedom, the brand understands fragrance as an expression of fantasy, sensuality, and self-determination.
The name “Jouissance” stands for a form of pleasure and sensuality that transcends societal expectations. This attitude also shapes the fragrances: compositions that evoke memories, allow for contrasts, and deliberately do not adhere to conventions.
In addition to perfume, Jouissance sees itself as a platform for the exchange of ideas and the promotion of female creativity – through collaborations, events, and a vibrant community of art, literature, and fragrance lovers.
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